Sony

Specially designed APS-size CCD imagers like the Exmor¿ sensor of the Sony® a(alpha DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto excels at capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups.

A compact macro-focus lens that covers the full range from life-size to infinity. "Life size" macro imaging means that the image you capture is the same size as the subject in reality -- giving you spectacularly sharp photos of insects, flowers, gemstones, postage stamps and other small nature subjects and collectibles. Mounted on the Sony Alpha DSLR-A100 camera, this lens provides a 75mm focal length (35mm equivalent) -- which means it can also be used as a standard and midrange telephoto lens.

The Sony SAL-500F80 is the world's only super telephoto reflex lens with auto-focus capability. Its reflex design gives this amazing super telephoto lens a short barrel and compact, lightweight design, ideal for field work on wilderness and nature assignments--and its auto-focus capability makes it unique among reflex lenses of this class. Mounted on the Sony α (Alpha) DSLR-A100 camera, this lens provides a 750mm focal length (35mm equivalent)--and takes advantage of Sony's in-camera Super SteadyShot image stabilization system to reduce blur by compensating for shaky hands.

This long-telephoto Sony zoom lens provides high magnification and a broad 14X zooming range in compact, lightweight design that makes it easy to carry -- and its 35mm-equivalent range of 27mm wide-angle to 375mm telephoto excels at capturing faraway subjects, sports events, dramatic landscapes and intimate close-up views.

Get extremely close to your subjects from a relaxing distance with this Sony 75-300mm super telephoto zoom lens. Great for taking incredibly close-up portraits without making your subject nervous, the compact, lightweight 4x zoom lens is a terrific value and an ideal choice for covering outdoor activities and sports action, even in large stadium locations. The lens offers a wide zoom range of 112.5 to 450mm (35mm equivalent) that handles both middle-ground subjects and portraits from afar, while still capturing intimate details and natural wonders close at hand. In addition, the lens gives light sources a pleasing circular defocused effect in the background, making the subject stand out beautifully.

A unique combination of superb picture quality, quick response, creative shooting and sensational viewing make the Sony Alpha 700 DSLR a superior value for serious photo enthusiasts. Its newly designed Exmor CMOS image sensor captures 12.24-megapixel resolution with on-chip noise-canceling before and after A/D conversion. Advanced performance features include continuous shooting at 5 frames per second, an 11-point center dual cross AF system with f2.8 sensor for enhanced precision, and the Super SteadyShot in-camera image stabilization system that works to minimize blur with every lens you use. For sensational viewing, there’s a photo-quality 3.0-inch LCD screen and direct HDMI output to Sony Bravia HDTV and other compatible HDTV screens -- and Sony puts all this together in a rugged magnesium-alloy body.

With incredible 14.2-megapixel detail, Sony's Alpha DSLR-A350 raises the bar. This model pushes the envelope, setting a new standard of excellence for step-up digital photographers shooting both family memories and fine-art photos. Live Preview in a large 2.7-inch LCD screen links you and your subject-and you'll have special features like super-quick AF response, continuous shooting at 2 fps while you see your subject in the viewfinder, Creative Style modes for quick recall of custom settings, and in-camera Super SteadyShot image stabilization that reduces blur for every Sony, Carl Zeiss and legacy Minolta a-mount lens.

For first-time DSLR users, Sony combines superb 10.2 MP quality, a high quality DT(R) 18-70mm f3.5-5.6 standard zoom lens, and Live Preview in a large tilting 2.7" LCD monitor for point-and-shoot simplicity. You'll have super-quick AF response, 3 fps continuous shooting while you see your subject in the viewfinder, and high sensitivity (ISO 3200) for great low-light shots. What's more, you get simple controls, Creative Style settings and in-camera Super SteadyShot(R) image stabilization that work with every Sony, Carl Zeiss and legacy Minolta a-mount lens. Stamina(R) power for up to 740 shots, Auto Pop-up Flash and many more features make DSLR model an excellent choice for your favorite new hobby.

Powerful, versatile and simple to use, the Sony Alpha DSLR-A200 takes photography to the next level for customers stepping up from point-and-shoot cameras. The Alpha DSLR-A200 expands creative horizons with 10.2-megapixel imaging, high-speed processing, high sensitivity, advanced noise reduction and special features like D-Range Optimizer and Creative Style settings. Super SteadyShot in-camera image stabilization works with every lens in a superb optical system -- including new Sony DT zoom lenses, advanced Sony G-Series lenses, Carl Zeiss lens designs and a two-decade legacy of Minolta Maxxum a-mount lenses.