Olympus

The Zuiko Digital ED 50-200mm f2.8-3.5 SWD lens is a high-performance super-telescopic zoom lens that features, for the first time, the SWD (Supersonic Wave Drive) autofocus system and covers a zoom range equivalent to 100 to 200mm of a 35mm camera lens. ED lens elements are used extensively to correct the color blurring that can occur when telescopic lenses are extended to their maximum focal length, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. Close-up shooting capability is also superb, with a minimum shooting distance of just 1.2 meters throughout the zoom range.

Autofocus is powered by Olympus’ breakthrough SWD, enabling this lens to achieve an AF speed about up to two times faster than the previous ED 50-200mm f2.8-3.5 model. The ideal partner for the E-3, this lens maximizes that camera’s high-speed autofocus capability, and with its superior tracking capability, this lens is ideal for sports photography and outdoor shooting applications.

Compatible with E-series SLR cameras. Focal Length: 8mm (35mm equivalent focal length 16mm) and 180 degree angle of view.

The Olympus Zuiko Digital 11-22 millimeter f2.8-3.5 features two aspherical glass lenses that minimize distortion, spherical aberration and "Koma" aberration. A new multi-coating process applied to the first two lenses helps remove ghosting and glare, problems often associated with wide-angle lenses. The 11-22 millimeter focusing system also utilizes a floating mechanism to deliver sharp, high contrast images up to the lens' closest focusing distance, 0.28 millimeter (11.02 inches) at any zoom setting.

Zuiko digital specific lenses are designed specifically for digital capture with smart technology that delivers edge-to-edge sharpness with reduced distortion and shading. The lenses are designed to perfectly match the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts, and bright images even at the edges. Zuiko digital specific lenses deliver higher resolutions, faster aperture speeds and focusing, and more compact sizes than equivalent 35 millimeter lenses.

The OLYMPUS Zuiko Digital interchangeable lenses have been developed specifically for digital SLR use, with professional grade specifications to ensure optimum performance. As dedicated digital camera lenses, they ensure that light strikes the image sensor at a near-perpendicular angle, eliminating image degradation and light loss that can occur at the periphery of the image area, or when shooting with wide angle lenses. They also support high speed, high precision focus, and offer superb zoom and focus response.

The new Olympus E-3 is the flagship of its Digital SLR line and provides the high-precision performance demanded by professional and enthusiastic photographers. It combines speed and weatherproof durability for capturing exceptional images in any situation. Olympus pioneered Full Time Live View and Dust Reduction technologies for digital SLR cameras, leading where others have followed. Now, the new E-3 enhances those technical innovations and raises the performance bar with the fastest autofocus in the world. Body-Integrated Mechanical Image Stabilization to stabilize every lens, a 10-megapixel Live MOS image sensor to capture beautiful images, and a magnesium alloy body for dust-proof and splash-proof durability join the impressive innovations developed for the E-3.

The lightweight, 10-megapixel Olympus E420 DSLR offers heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and consumer-friendly fast On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7 inches, the portable E-420 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is not just larger, it is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way.

Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits.

The new Olympus E-520 digital single lens reflex (DSLR) camera delivers brilliant images thanks to advanced technologies that help take the blur out. Industry leading Image Stabilization built into the portable camera body compensates for movement so that images are sharp and blur-free with any lens and even at slow shutter speeds. Autofocus Live View brings subjects into sharp focus on the camera’s HyperCrystal II LCD. Together, these technologies produce amazing results, along with the following features that further expand the DSLR experience:

In-Body Image Stabilization with Supersonic Wave Drive technology provides blur-free images when using any of the more than 30 digital-specific lenses;

Face Detection Technology targets and locks on faces to ensure they are in focus and blur-free for amazing portraits;

Shadow Adjustment Technology opens up detail in the shadows that other cameras would render too dark or underexposed while maintaining detail in the highlights; and

Perfect Shot Preview enables photographers to view and select White Balance and Exposure Compensation effects right on the LCD, and see how the image will look before they even capture it.

The Olympus EVOLT E-510 digital SLR is a great camera to help you evolve as a photographer. Only Olympus digital SLRs are engineered to be 100-percent digital. Simply put, this means your pictures will have stunning edge-to-edge sharpness that can’t be beat. Olympus’ Live View LCD technology is a unique feature that enhances your picture-taking experience. Whatever life brings, whatever you’re photographing, you’ll capture colorful memories with the E-510’s proven Dust Reduction System and powerful, 10-megapixel imager.

Capture beautiful details with impeccable accuracy with this ultra-lightweight macro lens. Take pictures of flowers, coins, stamps, and more from less than 6 inches to infinity--with dramatic results. Designed exclusively for digital photography, this lens delivers rich, accurate colors and high contrast from edge to edge, and is ideal to use for macro shots and even standard landscape and portrait shots, as well. Lens distortions, shading, and exposure information are automatically corrected via the built-in CPU for even higher image quality. And because it weighs less than six ounces, carrying it is just as appealing as using it.

Double the focal length of your Olympus Zuiko lens with the EC-20 digital 2x teleconverter. The ultra-compact, high-performance unit fits on any Zuiko digital lens, dramatically extending the lens performance and putting more subjects within the photographer's range without affecting mobility or ease of use. Complementing the Zuiko EC-14 digital 1.4x teleconverter, the EC-20 provides a convenient, cost-effective solution to the demands of telescopic shooting, as well as wide-angle macro and ultra-high-magnification shooting.

The ZUIKO DIGITAL 40-150mm (35mm equivalent focal length: 80-300mm) is a compact, lightweight and reasonably priced telephoto lens. Its powerful 3.8 zoom makes it the ideal supplement to the 14-45mm lens.

The Zuiko Digital ED 12-60mm f2.8-4.0 SWD lens is a high-performance standard zoom lens that covers a zoom range equivalent to 24 to 120mm on a 35mm camera lens. Special optical glass elements are used to correct various types of aberrations, while the 100 percent digital design ensures high-definition performance with clear, crisp images from edge to edge. This lens also boasts impressive close-up shooting capability, allowing users to shoot from as close as 25cm throughout the zoom range.

The lens’ autofocus is powered by Olympus’ breakthrough SWD. Designed to be the world’s fastest AF system, this extraordinary autofocus drive provides both high speed and high precision while operating with lower noise than ever. Optimized for use with the new E-3, this lens enables the camera to demonstrate the full power of its high-speed capability, providing the fastest autofocus available in the world using a standard zoom lens.

Receive sharp and colorful images from this lightweight all-digital lens, from less than 18 inches away or as far as its 10x telephoto will take you. Weighing less than 16 oz., this durable, extremely portable lens is perfect for wide group shots or "zooming in" on your child's soccer game, and delivers a distortion-free view and outstanding results thanks to ED glass lens elements and its built-in CPU that automatically corrects lens, shading and exposure information.

The sophisticated line of Zuiko Digital lenses is designed to professional standards to provide professional results in every facet of their use. Coreless motors provide impressive speed. A dedicated computer processor supplies intuitive image data transfer. A wide focal range gives you the flexibility to perfectly frame and capture detailed images near and far. Precision crafted optics--including fine aspherical and ED glass elements--produce the finest image results. And a digital specific design based on the Four Thirds System makes this lens virtually effortless to carry and use. This is not a lens built specifically for the E-1 Digital SLR; it is a lens built specifically for you.

Covering field of view to 600mm (35mm equivalent), this high mobility super-telephoto zoom lens weighs only 620 grams. Also, this lens incorporates three ED (Extra-low Dispersion) lens elements to offer sharper, higher-contrast imaging performance.Furthermore, 1x magnification (35mm equivalent) tele-macro photography is capable. Thanks to Four-Thirds system, the lens offers a lot of the footwork out of both super-telephoto and macro photography world.

The OLYMPUS Zuiko Digital interchangeable lenses have been developed specifically for digital SLR use, with professional grade specifications to ensure optimum performance. As dedicated digital camera lenses, they ensure that light strikes the image sensor at a near-perpendicular angle, eliminating image degradation and light loss that can occur at the periphery of the image area, or when shooting with wide angle lenses. They also support high speed, high precision focus, and offer superb zoom and focus response.