Canon

Whether the action is fast or slow, close up or far away, you’ll always get the shot you want with the PowerShot SX10 IS. This camera puts you on the cutting edge of advanced technology, with an incredibly powerful 20x optical zoom, 10-megapixel resolution, and new DIGIC 4 Image Processor for high-performance face and motion detection.

PowerShot SX10IS Highlights

Stay close to the action with a 20x Optical Zoom, wide-angle lens and Optical Image Stabilizer
The PowerShot SX10 IS is equipped with a 20x optical zoom lens with a focal length of 5.0-100mm (35mm film equivalent: 28-560mm) that allows you to shoot any scene from wide-angle to telephoto. The camera uses a VCM (Voice Coil Motor) for high-speed, quiet, energy-efficient lens movement with precise control. Focal length is conveniently indicated on the lens barrel.

Chiseled edges with a subtle gleam give this PowerShot SD790 IS Digital ELPH distinctive sculptural appeal. Just as attractive are its high-end specifications, including 10 megapixels of resolution plus Face Detection and Motion Detection Technology that delivers the ultimate in crisp, clear, amazingly detailed images. Prepare to be transfixed by the view from the camera’s 3.0-inch PureColor LCD II screen. With rich, accurate color and superb clarity, the screen is easy to view at wide angles too -- perfect for gathering a group around to see your images.

PowerShot SD790IS Highlights

Advanced 10-megapixel Digital ELPH with 3x optical zoom and Optical Image Stabilizer The PowerShot SD790 IS Digital ELPH offers impressive core technologies. The 10.0-megapixel CCD gives you extraordinary flexibility in cropping and enlarging: the detail and resolution are so fine that you can take any part of an image and enlarge it with confidence. The 3x optical zoom can more than handle your everyday shooting. Canon’s exclusive Optical Image Stabilizer automatically detects and cancels camera shake, ensuring that your images are crisp and blur-free throughout the zoom range.

Color communicates. It introduces you before you say a word, making the Canon PowerShot SD1100 IS Digital Elph the ultimate image-maker. Five fashion-forward hues expressed in pure aluminum add a new burst of excitement to Canon’s Perpetual Curve design. Of course, a camera that brings out the best in you also delivers Canon’s most advanced technology features. Call it style with substance, for a new level of picture taking pleasure.

PowerShot SD1100 IS Digital Elph Highlights

Canon PowerShot SD1100IS Features and Highlights
8.0-megapixel Digital Elph with 3x optical zoom and optical image stabilizer With 8.0-megapixel technology at its heart, the PowerShot SD1100 IS Digital Elph brings you high-resolution images that maintain their sharpness and vivid impact even when they’re enlarged and cropped. The 3x optical zoom is a clear winner when it comes to getting up close and personal. And Canon’s invaluable Optical Image Stabilizer reduces the blur of camera movement, even in tricky, low-light situations.

Canon PowerShot SD1100IS Features and Highlights
With Canon's Face Detection WB (right), skin tones are not affected by overall lighting

The PowerShot A590 IS will astound you with its power-packed performance and impressive value. It’s got 8 megapixels, a 4x optical zoom, an Optical Image Stabilizer, and a large 2.5-inch LCD. A range of shooting modes -- from manual to automatic, including Canon’s new Easy Mode -- make picture-taking carefree. A DIGIC III Image Processor with Enhanced Canon Face Detection assures natural-looking results, while Motion Detection Technology reduces blur. For added creativity, attach wide or telephoto converter lenses.

Canon PowerShot A590IS Highlights

8 megapixels with 4x optical zoom and optical image stabilizer With the PowerShot A590 IS, dramatic, personal pictures have never been easier to shoot and share. The 8.0-megapixel design lets you create impressive high resolution images of family and friends you’ll be proud display. The genuine Canon 4x zoom lens moves you in for powerful close-ups -- like a bird in flight or a child’s winning goal -- at the touch of a button. Plus, Canon’s highly sophisticated Optical Image Stabilizer keeps every shot absolutely steady even when you’re not.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera is designed to embody what you have come to expect from the EOS Rebel series -- a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera's Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon's DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camera.

Compact, lightweight with environmental protection, EOS 5D successor boasts a newly-designed Canon CMOS sensor, with ISO sensitivity up to 25,600 for shooting in near dark conditions. The new DIGIC 4 processor combines with the improved CMOS sensor to deliver medium format territory image quality at 3.9 frames per second, for up to 310 frames. Triggered from Live View Mode, HD video capture allows users to shoot uninterrupted at full 1080 resolution at 30fps -- for amazing quality footage with outstanding levels of detail and realism. The integration of HD movie capability into a high-end 21.1-megapixel camera opens a multitude of new possibilities for photojournalists and news photographers. With its full frame CMOS sensor and outstanding ISO performance, the EOS 5D Mark II will appeal to any photographer in search of the finest camera equipment available -- from studio and wedding to nature and travel photographers.

Canon today strengthens its line-up of EF-series lenses with the introduction of a new fast aperture prime lens: the EF 24mm f/1.4L II USM. Replacing the EF 24mm f/1.4L USM, the EF 24mm f/1.4L II USM has been completely redesigned to provide an exacting partner lens to Canon’s new EOS digital SLRs, the EOS 50D and EOS 5D Mark II.

The EF 24mm f/1.4L II USM offers:
-Fast f/1.4 aperture
-Aspherical and UD lens elements for correction of chromatic aberration
-Sub Wavelength structure Coating (SWC) to dramatically reduce ghosting and flare
-Circular aperture for pleasing bokeh
-USM for full-time manual focus
-Lead-free glass (RoHS compliance)
-Lens hood and pouch supplied

Superior image performance
Featuring a 13-element, 10-group lens, the EF 24mm f/1.4L II USM is designed to achieve the highest standards of image quality. Two high-precision GMo aspheric lenses are employed to correct various forms of aberration such as curvature of field and distortion, with a floating mechanism ensuring crisp corner-to-corner detail throughout the focal range. In addition, two UD lenses reduce the chromatic aberration common in wide-angle lenses.

Compact, lightweight and a wide magnification range - this standard zoom lens features a wide focal length range from normal to telephoto equivalent to 29-320mm in the 35mm format. It features an Optical Image Stabilizer for up to 4-stops of effective correction even at full zoom. Since Canon's optical image stabilization system is in the lens, not in the camera, you can see the stabilized, steadier images through the viewfinder. And the circular aperture can give beautiful background blur effects. This new wide zoom ratio EF-S lens delivers excellent high-speed performance at an affordable price.

Canon’s new EOS 50D bridges the gap between the novice and the seasoned pro with a perfect combination of high-speed and quality. It features an APS-C sized 15.1-megapixel CMOS sensor for tremendous images, new DIGIC 4 Image Processor for fine detail and superior color reproduction, and improved ISO capabilities up to 12800 for uncompromised shooting even in the dimmest situations. It features a refined 3.0-inch Clear View LCD (920,000 dots) monitor, supercharged Live View Function with Face Detection Live mode, plus a number of new automatic Image Correction settings and HDMI output for viewing images on an HDTV.

Building on the success of Canon's perennially popular "prosumer" EOS 20D and 30D models, the EOS 40D advances the state-of-the-art for mid-range digital SLR cameras, making it a natural first choice for advanced amateur photographers and entry-level professionals, and an ideal second body for more established photo pros. Indeed, given the level of feature upgrades and improvements, technological wizardry, and user-requested creative controls, the Canon EOS 40D SLR's "prosumer" appellation may refer more to its accessible price point than to the exceptional quality, clarity, and resolution of the images it creates.

Canon EOS Digital Rebel XTi offers an unbeatable combination of performance, ease-of-use and value. It has a newly designed 10.1-megapixel CMOS sensor plus a host of new features including a 2.5-inch LCD monitor, the exclusive EOS Integrated Cleaning System, and Canon's Picture Style technology, all in a lightweight, ergonomic body. The Digital Rebel XTi is proof positive that Canon continues to lead the way with our phenomenal digital SLRs.

Canon's redesigned compact EF-S 18-55mm f/3.5-5.6 II autofocus zoom lens (approximately a 28-90mm lens in 35mm format) is smaller and lighter than conventional lenses because of the shorter back focus distance. By reducing the distance from the rear of the lens to the imaging sensor and reducing the size of the image circle to accommodate the camera's imaging sensor size, the lens produces high image quality with superb resolution at all focal lengths. By optimizing the EF-S 18-55mm f/3.5-5.6 II lens coatings, Canon's engineers have effectively minimized the chance of flare and ghosting which are more prone to occur with digital cameras than with film cameras. The coatings reduce reflections off the rear of the lens to deliver crisp, undistorted digital images. By optimizing the EF-S 18-55mm f/3.5-5.6 II lens coatings, Canon's engineers have effectively minimized the chance of flare and ghosting which are more prone to occur with digital cameras than with film cameras.

The Canon EOS 5D offers advanced photographers a lightweight, robust digital SLR that uses Canon's superlative EF lenses without a conversion factor. Its full-frame 12.8 Megapixel CMOS sensor combines with Canon's DIGIC II Image Processor, a high-precision 9-point AF system with 6 assist points, and "Picture Style" color control to deliver images of superior quality with enough resolution for any application. With its wide-angle capabilities, 2.5 inch LCD and magnesium-alloy body, the 5D is the perfect addition to the Digital EOS line.

This compact, lightweight (only 6.7 oz./190g) standard zoom lens combines the same optical and electronics technology as the EF 28-90mm f/4-5.6 USM but is equipped with distance metering information. This feature provides compatibility with the E-TTL II flash system which takes the lens distance information into account during autoflash.

This telephoto zoom lens is designed with Canon's Optical Image Stabilizer technology while retaining compactness and lightness, in response to demands of photographers. This high zoom ratio lens is equivalent to a focal length of 88-400mm in the 35mm format (when used on Canon EOS cameras compatible with EF-S lenses), and the image stabilizer effect equivalent to a shutter speed about 4 stops faster than the same size lens without Image Stabilizer. In other words, if the slowest shutter speed you could formerly hold a 250mm lens steadily was 1/250th of a second, with Canon's 4-stop stabilization correction, you could hand-hold at shutter speeds as slow as 1/15th of a second. It also uses a UD-glass lens element to correct chromatic aberration for excellent image quality throughout the zoom range. This new EF-S telephoto lens with great features delivers excellent performance at an affordable price for all photographers.

This standard zoom lens is designed with Canon's Optical Image Stabilizer technology while retaining the compactness and lightness of previous models. Its stabilization allows sharp hand-held shots at shutter speeds up to four stops slower than otherwise possible. It consists of 11 elements in 9 groups and uses an Aspherical lens element to correct aberration for excellent image quality throughout the zoom range and a circular aperture for exquisite rendering of out-of-focus backgrounds. Without a lot of size, weight or cost, this lens expands picture-taking possibilities any time slow shutter speeds are needed.

Equivalent to a 28-135mm lens, this new EF-S lens brings true wide-angle to tele coverage to EOS 20D and Digital Rebel shooters. It has Canon's Image Stabilization system, allowing safe hand-holding at speeds up to three stops slower than otherwise possible. And of course, it's optically optimized for digital SLRs. A ring-type USM means both fast and silent AF, as well as full-time manual focus when in the AF mode.

To meet user demands for a fast EF-S zoom lens, Canon has specially designed a new lens with a large aperture of f/2.8 for select Canon Digital SLR cameras. The large circular aperture produces a shallow depth-of-field, creating background blur that draws attention to the photographic subject. The lens construction includes UD and aspherical elements, which deliver impressive image quality throughout the entire zoom range. Image Stabilizer lens groups shift to compensate for camera movement so that the image appears steady on the image plane, ensuring clear, crisp images, even in dim light. With a Ring-type USM, inner focusing and new AF algorithms, this lens achieves autofocus quickly and quietly, and with full-time mechanical manual focusing, manually adjusting the focus is possibleeven in AF mode.

This exciting new zoom lens provides ultra wide-angle coverage to the EOS 20D and Digital Rebel shooter. Equivalent to a 16-35mm zoom, it offers excellent performance and optics designed from the ground-up for digital SLR use. Three Aspherical lens elements, plus a Super-UD element, assure image quality. Its ring-type USM means fast and silent AF along with full-time manual focus. It focuses as close as 9.5 inches.

Capture the far-off action of fast-paced sports or zoom in for an intimate portrait with the Canon EF 75-300mm telephoto zoom lens. This high-performance 4x zoom lens is distinguished by such features as a newly developed micro ultra-sonic monitor (USM) that makes autofocusing quicker and quieter, along with an improved mechanism to make zooming smoother than ever. Plus, the front part of the zoom ring now sports a silver ring, giving the lens a luxurious touch.

Canon raises the stakes for professional photography with its EF 70-300mm f/4.5-5.6 DO IS USM telephoto lens with image stabilization. Thanks to a new triple-layered diffractive optical element (DO), this 70-300mm lens is less than 4 inches (10 cm) long. It can focus down to 4.6 feet (without rotating the front element) and a new zoom lock button keeps the lens safe and secure when not in use or used at the wide angle. A virtually silent ultra-sonic motor (USM) gives the lens extremely fast autofocus. The lens also includes Canon's Image Stabilization technology to dramatically reduce camera shake, compensating for approximately three stops in shutter speed without any perceptible increase in image blur. It's a great choice for professional photojournalists and serious advanced amateurs who need to contain the size and weight of equipment carried.

Featuring the latest 3-stop Image Stabilizer for outstanding camera shake reduction, the EF 70-300mm f4-5.6 IS USM zoom lens also features super responsive autofocus. Replacing the popular EF 75-300mm f4-5.6 IS USM, the world's first interchangeable lens with Image Stabilizer (IS), the lens is expected to appeal to serious amateur nature and sports photographers looking to achieve outstanding results while shooting hand held.

Image Stabilizer: IS dramatically reduces image blur caused by camera shake. The EF 70-300mm f4-5.6 IS USM features Canon's latest 3-stop IS, a one-stop improvement over its predecessor. This allows shutter speeds up to three stops slower than would otherwise be possible, with no perceptible increase in image blur. Photographers normally shooting a 300mm frame handheld at 1/500 second can obtain the equivalent result with a shutter speed of just 1/60 second, vastly extending options in low-light conditions.

Canon makes four versions of the 70-200mm L lens. Two versions have a max aperture of f2.8, and two have a max aperture of f4. Two have IS, and two do not.

This is the least expensive of the four with a max aperture of f4 (and no IS).

Capture the far-off action of fast-paced sports or zoom in for an intimate portrait with the Canon EF 70-200mm telephoto zoom lens. This high-performance, L-series telephoto zoom lens is distinguished by such features as an f/4 maximum aperture, an inner focusing system, and a ring-type ultra-sonic monitor (USM). The last two features combine to deliver quick and quiet autofocusing--a priority for many amateur and professional photographers. In addition, photographers can attach and use a circular polarizing filter without difficulty because the front lens element does not rotate during focusing.

The EF 70-200mm f/4L IS USM is a lightweight, compact L Series telephoto zoom lens with Image Stabilizer. The optical Image Stabilization in the EF 70-200mm f/4L IS USM lens provides up to an incredible four stops of shake correction-a first for Canon IS lenses. The use of fluorite UD lens elements provides excellent optical performance in terms of resolution and contrast. These features, together with its water-and dust-proof construction, provide both the performance and portability to meet user demands.

This Canon EF 70-200mm f/2.8L USM Telephoto Zoom Lens is one of the finest telephoto zoom lenses in the EF line, comparable in optic quality to a single focal length lens. It has four UD-glass elements to correct chromatic aberrations. Its constant f/2.8 maximum aperture and superb image quality make it one of the most popular professional SLR lenses in the world. Where image quality and detail matter most and you prefer using a rotating zoom, this lens offers outstanding value.

(This is the non-IS version of this lens.)

Incorporating Canon’s second generation Image Stabilization technology, this telephoto zoom responds in as little as 0.5 seconds, while providing up to three stops of correction for camera shake. Its AF system has been refined for better response time and tracking speed. And even the new 8-blade circular aperture offers a more pleasing out-of-focus image. Constructed to pro standards, this fast zoom is also highly resistant to dust and moisture, too.